49ers fans went wild at Swiggs Sports Bar in northeast Fresno after San Francisco beat the Atlanta falcons 28 - 24.
The Niners playoff run for their sixth championship has paid off well for the restaurant.
“They bring in the revenue and it's a great family oriented crowd. They come in with their kids and order lots of food and it's just a really good time,” said Aimee Jackson of Swiggs Sports Bar.
Filling seats Sunday were dozens of members of Fresno's chapter of the Niner Empire. It’s a group which volunteers in the community and raises money for various charities.
“To be having all these years of downfalls and to come up and finally go to the big game, it means everything to us,” said Robert Vinton, Vice President of Niner Empire.
Rick Salinas capitalized on the win by bringing merchandise to the customer.
“I've done pretty good. I'm not going to say any numbers because that's how I like to keep it, but we're doing well,” said Rick Salinas, who was selling shirts.
At J.R. Sports and Collectibles, everything red and gold is flying off the shelves. Ivan Orozco was grabbing what he could.
“Gloves, beanies, hats and jerseys. Buying some stuff for the kids also,” said Ivan Orozco, a 49ers fan.
“It's nice to have them come through the doors and ready to spend money,” said Anthony Rosales of J.R. Sports and Collectibles.
The sports shop plans to have 49ers N.F.C. Championship gear Tuesday morning.
“From infant sizes, all the way to men’s and women’s. We're going to have all the sizes coming through,” said Rosales.
Meanwhile, dick's sporting goods stores already have it in stock.
Linda Salotti stopped by to add some shirts to her family's wardrobe.
“We have a lot of Giants clothes and now we have a lot of 49ers clothes, so we're all well and good here,” said Linda Salotti, a 49ers fan.
Super Bowl XLVII featuring the 49ers and Ravens will take place Sunday, Feb. 3 from New Orleans, LA. Kickoff is at 3:30 p.m. It will be televised on CBS47.
